- 20% (or more) less packaging material (in weight)
- 50% of all plastic used to be of recycled content (in weight)
- 100% of all packaging material: Reusable or Recyclable or Compostable
- Offset through “collection and reuse” programs to reach 100% responsible disposal where recycling infrastructure not available
To embrace Circularity and Regeneration

One of the steps into this direction is the pioneering product refill scheme which is already in operation in two of the new The Body Shop concept stores: the Bond Street store in London, and the Pacific Centre store, in Vancouver. The scheme will expand to 400 stores by the end of 2021.
Our Targets
Full Packaging Circularity
Formula Circularity
- 95%+ Renewable or Natural ingredients
- 95%+ Biodegradable formulas
- 100% of new formulas will have lower environmental footprint, measured by life cycle
analysis (LCA)
Regeneration
- Invest U$ 100 million (or more) in developing regenerative solutions, such as: Biotechnology e.g. from waste to ingredients, plastics, etc
- Regenerative agriculture in deforested areas to reduce use of chemicals and create alternative to monocultures
- Creation of revenue streams (new ingredients) that are more economically attractive than deforestation