Anita pioneered a business model that creates a positive impact for individuals and communities and used human connection as a tool to inspire learning and success. She spoke out against the industry’s false claims that endorse perfection as a source of happiness. She defined beauty as a source of joy and energy as well as a powerful tool for building self-esteem. Anita opened her first shop in 1976 in Brighton. The Body Shop was the perfect match for Brighton’s socially and environmentally progressive spirit.
Fighting for a fairer more beautiful world
The Body Shop’s story started in Brighton, England in 1976. It began with it’s founder, Dame Anita Roddick, and her belief in something revolutionary: that business could be a force for good. Following her vision, The Body Shop has been rule breaking, never faking and change making ever since. As a certified B-Corp, The Body Shop operates around 2800 retail locations in more than 70 countries always delivering high-quality, naturally-inspired skincare, body care, hair care and make-up produced ethically and sustainably.