Anita pioneered a business model that creates a positive impact for individuals and communities and used human connection as a tool to inspire learning and success. She spoke out against the industry’s false claims that endorse perfection as a source of happiness. She defined beauty as a source of joy and energy as well as a powerful tool for building self-esteem. Anita opened her first shop in 1976 in Brighton. The Body Shop was the perfect match for Brighton’s socially and environmentally progressive spirit.
Fighting for a fairer more beautiful world
The Body Shop’s story started in Brighton, England in 1976. It began with it’s founder, Dame Anita Roddick, and her belief in something revolutionary: that business could be a force for good. Following her vision, The Body Shop has been rule breaking, never faking and change making ever since. As a certified B-Corp, The Body Shop operates around 2800 retail locations in more than 70 countries always delivering high-quality, naturally-inspired skincare, body care, hair care and make-up produced ethically and sustainably.
“Business shapes the world. It is capable of changing society in almost any way you can imagine.”
Dame Anita Roddick
Our Founder
Dame Anita Roddick
Founder, The Body Shop
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