Our Shared History
It all started with Natura which started its life in São Paulo, Brazil in 1969. Today it is the largest beauty and cosmetics company in Brazil. Besides its name, Natura brings to the Group its dream of a more conscious, collaborative and just universe. And it’s belief in the power of harmonious relationships. With each other, ourselves, with nature, with the whole. In the pursuit of our dream of a better way of doing business we united with 3 likeminded companies: Aesop, The Body Shop and Avon.
1886
David H. McConnell founds the California Perfume Company (CPC) and hires Mrs. P.F.E. Albee to be his first Representative.
1896
First Avon brochure published.
1939
California Perfume Company is renamed Avon Products Inc
1955
The Avon Foundation is created in the U.S.
1964
Avon Products, Inc. (AVP) is listed on the New York Stock Exchange
1969
Luiz Seabra founds Natura and opens the following year its first store on Oscar Freire Street, in São Paulo.
1974
Direct selling is adopted as Natura’s business model.
1976
Anita Roddick founds The Body Shop, with a store in Brighton, South of England
1978
The Body Shop opens its first international franchise: a kiosk in Brussels
1982
Natura begins its international journey by launching in Chile
1983
Natura is the first cosmetics brand in Brazil to offer refills of its products.
1984
Launch of the liquid soap Erva Doce, which becomes a classic in Natura’s portfolio
1986
The Body Shop launches its first major activism campaign: Save the Whales, in partnership with Greenpeace
Natura launches the Chronos product line, antiwrinkling cosmetics that value true beauty.
1987
Dennis Paphitis founds Aesop with a handful of products in his hair salon in Melbourne
The Body Shop launches its first Fair Trade product, a foot massager, produced by a supplier in India
1989
The Body Shop kicks off its landmark Against Animal Testing campaign
1990
Aesop launches one of its best-selling products to date, the Ressurection Aromatique Hand Balm
1992
Natura unveils its Reason of Being, the well being well (bem estar bem)) concept. The company takes another step in its internationalization, with operations in Argentina and Peru
The Body Shop launches the Body Butter, starting with Mango. A success ever since, it is one of the brand’s iconic products.
1993
Natura launches the Mommy and Baby product line, based on the concept of strengthening the bond between mothers and children.
1994
The Body Shop begins its direct sale operation: The Body Shop At Home
1995
Natura starts commercializing its Crer Para Ver product line, whose profits are reverted to education initiatives by the Natura Institute
Launch of Kaiak, a record-breaking fragrance in Brazil’s perfumery segment.
1998
The Body Shop launches the Hemp Hand Protector, a hand moisturizer that is one of the brand’s best-selling products to date.
2000
Natura incorporates Brazilian biodiversity ingredients into its products, with the launch of the Ekos line
2001
Natura inaugurates its headquarters in Cajamar (SP), which brings together factories, research center and offices, all in harmony with nature.
2003
Aesop opens its first store in St. Kilda, Australia
Anita Roddick becomes a Dame of the British Empire
2004
Natura becomes a listed company on the São Paulo Stock Exchange
2005
225,000-square-foot, state-of-the-art Avon R&D facility in Suffern, New York opened.
Natura starts operating in France, with the opening of a store in Paris
2006
Natura completely eliminates animal testing
Aesop opens its first store outside of Australia, in Paris
The Body Shop is acquired by L’Óreal
2007
Natura launches the Carbon Neutral Program, with ambitious goals for reducing CO2 emissions
2009
Stop Trafficking of Children & Young People campaign launches, gathering over seven million signatures and a commitment to change in legislation in 20+ countries.
2011
Natura launches the Amazon Program, to concentrate investments in the region – where more than R$ 1.8 billion have since been invested.
2012
Natura begins the process to acquire Aesop, which was completed in 2016.
The Body Shop relaunches the Forever Against Animal Testing campaign in partnership with Cruelty Free International.
2014
Natura publishes its 2050 Sustainability Vision, with long-term environmental and social goals, and becomes the first public company to be certified as B Corp.
2015
Aesop opens its first store in Brazil and its 100th global store, in Norway.
Natura receives the UN’s top environmental award and is recognized as a Champion of the Earth
2016
Natura opens its first store in Brazil and also establishes itself in New York, with a store in Nolita.
The Body Shop launches the Enrich Not Exploit TM commitment, a global program with 14 sustainability goals for 2020.
2017
Natura acquires iconic British beauty brand The Body Shop and establishes the Natura &Co group of companies.
Direct Sales of Natura renamed Selling through Relationships, expanding opportunities to progress in the business.
The Forever Against Animal Testing campaign launches and, by 2019, The Body Shop collects eight million signatures to end animal testing in cosmetics everywhere and forever.
2019
Avon promises to stand4her and build a better world for women through women.
Natura’s Carbon Neutral Program wins the UN Climate Global Action Awards.
The Body Shop introduces its pioneering Community Fair Trade recycled plastic, working with waste-picker communities in India.
Aesop opens its first travel retail stores in Incheon Airport and Melbourne Airport, plus its first large-format store in Sydney.
2020
Natura &Co completes the acquisition of Avon Products, Inc. to create
the fourth largest pure-play beauty group FOR the world.
1886
David H. McConnell founds the California Perfume Company (CPC) and hires Mrs. P.F.E. Albee to be his first Representative.
1896
First Avon brochure published.
1939
California Perfume Company is renamed Avon Products Inc
1955
The Avon Foundation is created in the U.S.
1964
Avon Products, Inc. (AVP) is listed on the New York Stock Exchange
1969
Luiz Seabra founds Natura and opens the following year its first store on Oscar Freire Street, in São Paulo.
1974
Direct selling is adopted as Natura’s business model.
1976
Anita Roddick founds The Body Shop, with a store in Brighton, South of England
1978
The Body Shop opens its first international franchise: a kiosk in Brussels
1982
Natura begins its international journey by launching in Chile
1983
Natura is the first cosmetics brand in Brazil to offer refills of its products.
1984
Launch of the liquid soap Erva Doce, which becomes a classic in Natura’s portfolio
1986
The Body Shop launches its first major activism campaign: Save the Whales, in partnership with Greenpeace
Natura launches the Chronos product line, antiwrinkling cosmetics that value true beauty.
1987
Dennis Paphitis founds Aesop with a handful of products in his hair salon in Melbourne
The Body Shop launches its first Fair Trade product, a foot massager, produced by a supplier in India
1989
The Body Shop kicks off its landmark Against Animal Testing campaign
1990
Aesop launches one of its best-selling products to date, the Ressurection Aromatique Hand Balm
1992
Natura unveils its Reason of Being, the well being well (bem estar bem)) concept. The company takes another step in its internationalization, with operations in Argentina and Peru
The Body Shop launches the Body Butter, starting with Mango. A success ever since, it is one of the brand’s iconic products.
1993
Natura launches the Mommy and Baby product line, based on the concept of strengthening the bond between mothers and children.
1994
The Body Shop begins its direct sale operation: The Body Shop At Home
1995
Natura starts commercializing its Crer Para Ver product line, whose profits are reverted to education initiatives by the Natura Institute
Launch of Kaiak, a record-breaking fragrance in Brazil’s perfumery segment.
1998
The Body Shop launches the Hemp Hand Protector, a hand moisturizer that is one of the brand’s best-selling products to date.
2000
Natura incorporates Brazilian biodiversity ingredients into its products, with the launch of the Ekos line
2001
Natura inaugurates its headquarters in Cajamar (SP), which brings together factories, research center and offices, all in harmony with nature.
2003
Aesop opens its first store in St. Kilda, Australia
Anita Roddick becomes a Dame of the British Empire
2004
Natura becomes a listed company on the São Paulo Stock Exchange
2005
225,000-square-foot, state-of-the-art Avon R&D facility in Suffern, New York opened.
Natura starts operating in France, with the opening of a store in Paris
2006
Natura completely eliminates animal testing
Aesop opens its first store outside of Australia, in Paris
The Body Shop is acquired by L’Óreal
2007
Natura launches the Carbon Neutral Program, with ambitious goals for reducing CO2 emissions
2009
Stop Trafficking of Children & Young People campaign launches, gathering over seven million signatures and a commitment to change in legislation in 20+ countries.
2011
Natura launches the Amazon Program, to concentrate investments in the region – where more than R$ 1.8 billion have since been invested.
2012
Natura begins the process to acquire Aesop, which was completed in 2016.
The Body Shop relaunches the Forever Against Animal Testing campaign in partnership with Cruelty Free International.
2014
Natura publishes its 2050 Sustainability Vision, with long-term environmental and social goals, and becomes the first public company to be certified as B Corp.
2015
Aesop opens its first store in Brazil and its 100th global store, in Norway.
Natura receives the UN’s top environmental award and is recognized as a Champion of the Earth
2016
Natura opens its first store in Brazil and also establishes itself in New York, with a store in Nolita.
The Body Shop launches the Enrich Not Exploit TM commitment, a global program with 14 sustainability goals for 2020.
2017
Natura acquires iconic British beauty brand The Body Shop and establishes the Natura &Co group of companies.
Direct Sales of Natura renamed Selling through Relationships, expanding opportunities to progress in the business.
The Forever Against Animal Testing campaign launches and, by 2019, The Body Shop collects eight million signatures to end animal testing in cosmetics everywhere and forever.
2019
Avon promises to stand4her and build a better world for women through women.
Natura’s Carbon Neutral Program wins the UN Climate Global Action Awards.
The Body Shop introduces its pioneering Community Fair Trade recycled plastic, working with waste-picker communities in India.
Aesop opens its first travel retail stores in Incheon Airport and Melbourne Airport, plus its first large-format store in Sydney.
2020
Natura &Co completes the acquisition of Avon Products, Inc. to create
the fourth largest pure-play beauty group FOR the world.